“Islamic State has had tremendous success in wooing young, disenchanted people from the West to embark on the adventure of a lifetime and head off to fight in support of the caliphate. Is there anyone stupid enough to think that the photos of these kids just accidentally end up in the Western media? These kids are lambs to the slaughter. IS don’t need their numbers; they need the message to the West: “Your young people think we’re great.”…In this way, they not only promote themselves but they cause us to ask ourselves where we have gone wrong.
IS has something else in its favour, too. As outdated and sickening as we find their ideology, they are at least out there selling it. The West hasn’t had a leader in my lifetime who has taken on the task of selling Western democratic philosophy. It starts with the unbeatable premise that all men are created equal, that everyone gets a say in who will govern us, that everyone is equal before the law, that presidents and prime ministers are subject to the same laws as tradies and teachers. I can’t think of a better message.
Yes, part of the battle is on the ground, for territory, fought with troops and equipment. However, the bigger battle is for hearts and minds, and that has to be fought in mainstream and social media. Ask yourself this: is there is a wordsmith out there to lift our hearts and minds and help us win this battle? There was Churchill in the Second World War, Kennedy in the Cold War; now, we need a new hero.” – Amanda Vanstone