Going on a Moral Diet

Ockham's Beard

It’s a well established fact that there is no such thing as a free lunch. This is particularly the case when that lunch consists of deep fried chicken followed by a couple of glazed doughnuts and a Coke.

We love sweet and fatty foods (although, as Dan Dennett points out, we don’t desire them because they taste good, they taste good because we desire them). And even though they’re contributing to an epidemic of obesity today, it’s a damn good thing that we do love the sweets and the fats. Because had we not vigorously pursued such energy-rich sources of nutrition throughout our evolutionary past we may not have made it to the point where today’s obesity epidemic was even an option.

hamburgerSimply put, an evolved taste for sweet and fatty stuffs – in the form of a strongly reinforcing sensation of pleasure in response to exposure to sweet and/or…

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