by Tim Harding
Alternative things have been ‘cool’ since the 1960s. They include alternative music, alternative lifestyles and of course, so-called ‘alternative medicine’. At least part of the appeal of such alternatives is the rejection of majority views perceived as mainstream or conservative.
An appeal to the minority is a logical fallacy that occurs when something is asserted to be true because most people don’t believe it. It is the opposite of an appeal to popularity where an advocate asserts that because the great majority of people agree with his or her position on an issue, he or she must be right (The Skeptic, September 2012). The logical form of the appeal to the minority fallacy is:
Premise 1: X is a minority view (as compared to majority view Y).
Premise 2: Minority views are more often true than majority views.
Conclusion: X is more likely to be true than Y.
To give some examples of this fallacy: ‘just like Copernicus, we in the Flat Earth Society are willing to defy the wrong-headed orthodoxy of the mainstream scientific community’ and ‘the medical profession and pro-vaccine sheeple have been conned by Big Pharma to maximise their profits’.
This fallacy has also been called ‘second-option bias’, which is a well-documented phenomenon among fringe and counterculture groups where theyassume that any widely-held opinion among the general population must be untrue, and therefore, the prevailing contrary opinion must be right. This is an important driver in conspiracy theories, pseudoscience, quackery and other fields where a person feels their views and ideas are being marginalised by mainstream society.
Ironically, an appeal to the minority is inherently limited. If someone successfully persuades other people that they are right, then their opinion would increasingly lose its minority status — and eventually would become majority opinion.